Proposal for LED Cube Installation and Eye Tracking Analysis at Bank of America, New York
Introduction
Proposal for LED Cube Installation and Eye Tracking Analysis at Bank of America, New York
Objective: To install an LED Cube in one of the Bank of America branches in New York
Purpose: To analyze and measure customer engagement and traffic using an Eye Tracking Screen-Based System
Overview of LED Cube Technology
LED Cube Technology
Overview
What is the LED Cube?
High-definition, dynamic digital display
Interactive and customizable content
Key Features
Bright, engaging visuals
Real-time content updates
Interactive elements to engage customers
Benefits of LED Cube
Installation
Enhanced Customer Experience
Creates an engaging and modern banking environment
Provides real-time information and promotional offers
Increased Customer Traffic
Attracts more foot traffic with eye-catching displays
Encourages customers to spend more time in the branch
Sales and Service Promotion
Highlights new banking products and services
Boosts awareness and uptake of promotional offers
Expected Outcomes and ROI
Customer Engagement Metrics
Expected increase in foot traffic
Anticipated rise in customer dwell time
Sales and Service Metrics
Potential increase in product and service uptake
Boost in customer satisfaction and loyalty
Financial Analysis
Projected ROI from increased customer engagement and sales
Cost-benefit analysis of LED Cube installation and eye tracking analysis
Summary of Advantages
Increased Sales:
Dynamic Promotions: LED Cube’s bright, engaging displays can promote high-margin products and special offers, increasing sales by an estimated 7%.
Higher Conversion Rates: Features like countdown timers and real-time promotions increase impulse purchases, boosting conversion rates.
Higher Customer Traffic:
Attractive Visuals: The LED Cube attracts passersby with eye-catching visuals, drawing more potential customers into the store.
Promotional Events: Utilizing the LED Cube for event-based promotions can drive significant increases in foot traffic, particularly during sales events and holidays.
Enhanced Customer Experience:
Interactive Engagement: The LED Cube’s interactive capabilities create a more immersive shopping experience, encouraging customers to spend more time in-store and explore various products.
Modern Ambiance: The advanced technology and vibrant displays contribute to a contemporary and appealing store atmosphere, improving overall customer satisfaction.
Competitive Advantage:
Technological Leadership: Offering the LED Cube positions the store as a leader in technological innovation, appealing to tech-savvy consumers.
Differentiation: The unique and dynamic nature of the LED Cube helps stores stand out from competitors, attracting more customers and driving repeat visits.
Next Steps
- Pilot Installation: Identify a New York branch for the initial setup.
- Installation Timeline: Define the schedule for setup, training, and go-live.
- Performance Monitoring: Use eye tracking data to refine content and display strategies.
….
- BTOC WEBSITE: https://ledcube.com
- BTOB WEBSITE: https://ledcubes.com
- LEDCUBE SIMULATOR: myledcube.mplacer.com
- LEDCUBE AFFILIATE PROGRAM: affiliate.ledcubes.io
For further information or to discuss the proposal in detail, please contact:
ELIE kASS
Owner
LEDCUBE LLC.
ELIE@LEDCUBES.COM
+1 (917) 968 8585
Y.M. ROSNER
Owner
LEDCUBE LLC.
YR@LEDCUBES.COM
+1 (917) 202 1481
CHARLES AMAR
VP Marketing & Sales
CA@MPLACER.COM
+(516) 244 7809
Supporting References:
- Digital Signage Federation. (n.d.). The Impact of Digital Signage on Foot Traffic. Retrieved from Digital Signage Federation
- Retail TouchPoints. (n.d.). The Power of Dynamic Promotional Displays in Retail. Retrieved from Retail TouchPoints
- Journal of Retailing. (2019). The Influence of Digital Signage on Customer Dwell Time. Retrieved from Journal of Retailing
- Deloitte. (2020). The Impact of Technology on Customer Perception. Retrieved from Deloitte Insights,
Impact of Attractive Display:
- Visual Appeal: A dynamic LED display attracts attention, drawing in more foot traffic. According to a study by Digital Signage Today, digital signage can increase average foot traffic by up to 24%.
Impact of QR Code Promotions:
- Interactive Promotions: QR codes allow customers to quickly access promotions, product information, and special offers. Research from Retail TouchPoints indicates that QR code promotions can boost conversion rates by 10-15%.
Reference Data
- Customer Acquisition Cost: The average cost to acquire a new bank customer in the U.S. is around $300-$500 per account (The Financial Brand) (ABA Banking Journal).